Communication is crucial to the success of any business, regardless of its size or industry. Small businesses must communicate properly to attract the right customers and avoid losing out on potential clients. While communication is essential to reaching new customers, another reason why communication is important for small businesses is because it helps build trust with customers. These customers love to know what is going on with their favorite business and want to be carried along as it makes them feel more like a part of the business rather than just a customer.
Sadly, a lot of small businesses miss out on a lot of opportunities because they do not have the right exposure, knowledge, or tools to help them communicate with their customers. There is so little they can do with the traditional means of business communication at their disposal, limiting their performance and productivity in a digitally inclined world. On this note, Yrka Technologies is pleased to announce that it has acquired a mobile marketing software suite that helps small businesses expand their customer base.
The software uses Wi-Fi, rewards, and mobile wallets to deliver communications directly to customers without the need or the expense of paying big data companies, like Facebook and Google, to deliver those communications. Terms of the deal were not disclosed but the purchase from parent company, Social Owl, LLC, includes the brands Savvy Wi-Fi, PerkUp, Deal Drip, TapPerks, and Sweep Surge.
Speaking about the acquisition, Founder and CEO of Yrka Technologies, Erik Russell had this to say, “This acquisition allows us to deliver tools and resources to help small businesses where they need it most. We are looking at helping these businesses get and keep the attention of new customers. It can be a challenge for small businesses to attract and keep customers in this digital age, but we’re here to change that. We are confident that this mobile marketing software suite will help small businesses increase their customer acquisition and retention.”
According to HubSpot, the cost of acquiring new customers has increased by more than 60% over the past six years. By utilizing mobile marketing, small businesses will be able to lower their acquisition costs and have direct engagements with their customers. Yrka Technologies is making this system a possibility and small businesses can leverage this acquisition to grow their brands.